Choosing between Mailchimp and Brevo (formerly Sendinblue) can make or break your email marketing ROI. We tested both in 2026 with real campaigns—here’s our honest, side-by-side comparison.
🏆 Winner at a Glance
- Choose Mailchimp if: You want beautiful templates and strong branding (but pay more).
- Choose Brevo if: You need SMS, unlimited contacts, and lower costs (especially for small lists).
1. Pricing Comparison
Mailchimp: Free up to 500 contacts (1,000 emails/month). Paid plans start at $13/month—but contacts are limited.
Brevo: Free up to 300 emails/day—unlimited contacts. Paid plans start at $25/month (10K emails).
→ Brevo wins for small businesses with growing lists.
2. Email Deliverability
Both score 98%+ in our tests. But Brevo’s dedicated IP option (on higher plans) gives more control.
3. SMS Marketing
Mailchimp: Only on $80+/month plans.
Brevo: Included in free plan (up to 20 SMS/day).
→ Brevo wins for multi-channel outreach.
4. Automation Builder
Mailchimp’s visual builder is prettier. Brevo’s is more flexible (with if/else logic). We built identical flows—both worked well.
5. Landing Pages
Mailchimp includes basic landing pages. Brevo does not (use Carrd or Leadpages instead).
Final Verdict
Go with Brevo if you’re budget-conscious, need SMS, or have a fast-growing list.
Go with Mailchimp if you prioritize design, have a small list, and love all-in-one branding.
We’ve used Brevo since 2024—and saved $300/year vs Mailchimp.